Marketing, A.S.

Overview

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Introduction to Marketing

In an era of global, digitized, interactive business environments, marketing offers one of the best career opportunities for today’s business students. Marketing is a broad field, which includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing, and servicing a product in the domestic and/or international marketplace. It is the driving force in most businesses.

Companies realize that understanding the marketplace and consumer wants and needs requires competent marketing personnel, from marketing researchers to creative advertisers. The degree to which a company responds to customer demands greatly impacts an organization’s success. Marketing classes integrate theory and practical applications while applying related business knowledge of computers, accounting, and management principles.

Marketing personnel are employed in retail, industrial and commercial firms, schools and hospitals, both locally and internationally. Marketing offers something for every business student — a desk job as a market research analyst, or travel and excitement with the public as a salesperson, retailer, or public relations person. According to the National Association of Colleges and Employers in the Job Outlook, marketing is in the top ten degrees in demand.

Department of Business Studies Mission Statement

To provide career education with hands on learning to bridge the gap between a student’s academic career and business and industry.

Program Goal

The students will be able to transfer to a four-year college or university with a solid marketing and overall business studies foundation or become employed in an entry-level marketing position.

Curriculum

Program Outcomes

Students who graduate from this program will be able to:

• Identify the marketing mix variables: product, price, place, and promotion
• Create and develop an integrated marketing communication plan, including marketing objectives, strategies, and tactics
• Analyze consumer decision making as it relates to consumer buying behavior and marketing decisions
• Analyze the decision-making process in marketing products internationally and understand the role marketing plays in a global economy
• Identify the components of a successful advertising campaign and implement the campaign; create and develop an advertising brief
• Demonstrate knowledge of various advertising media such as print, radio, television, outdoor advertising, direct response, etc.
• Apply the strategic selling model to personal selling activities
• Engage in a personal selling situation with emphasis on the customer relationship and deliver a personal sales presentation using a sales portfolio and other sales tools

Admission Requirements

Applicants for admission to the Marketing degree program must comply with the college admission requirements; no specific program requirements apply.

Accreditation

Associate Degrees in Accounting, Business Communications, Business Studies, Management, and Marketing are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is recognized by the Council for Higher Education Accreditation (CHEA). Our national accreditation allows our graduates to transfer to four-year colleges and universities in all regions of the country.

Employment Opportunities

Graduates of the Marketing program are ready for positions such as marketing coordinator, marketing assistant, account executive, retail associate, sales assistant, event planner, as well as many other dynamic and rewarding marketing-related careers.

Transfer Opportunities

The Marketing degree transfers in its entirety to many four-year colleges and universities. Southern New Hampshire University accepts 90 credits from MCC and awards scholarships to MCC marketing graduates based on academic performance. Plymouth State University, UNH Manchester, and Franklin Pierce University are other local colleges that accept marketing graduates. Additionally, credits transfer to ACBSP-accredited colleges throughout the U.S.