Watch the video and click on the tabs to learn more. Hint! Some tabs may be hidden. Click on the right green arrow to scroll.
Introduction to Marketing
In an era of global, digitized, interactive business environments, marketing offers one of the best career opportunities for today’s business students. Marketing is a broad field, which includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing, and servicing a product in the domestic and/or international marketplace. It is the driving force in most businesses.
Companies realize that understanding the marketplace and consumer wants and needs requires competent marketing personnel, from marketing researchers to creative advertisers. The degree to which a company responds to customer demands greatly impacts an organization’s success. Marketing classes integrate theory and practical applications while applying related business knowledge of computers, accounting, and management principles.
Marketing personnel are employed in retail, industrial and commercial firms, schools and hospitals, both locally and internationally. Marketing offers something for every business student — a desk job as a market research analyst, or travel and excitement with the public as a salesperson, retailer, or public relations person. According to the National Association of Colleges and Employers in the Job Outlook, marketing is in the top ten degrees in demand.
Department of Business Studies Mission Statement
To provide career education with hands on learning to bridge the gap between a student’s academic career and business and industry.
The students will be able to transfer to a four-year college or university with a solid marketing and overall business studies foundation or become employed in an entry-level marketing position.