Marketing, A.S.

Overview

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Introduction to Marketing

In an era of global, digitized and interactive business environments, marketing offers you a thriving career opportunity. Marketing is a broad field which includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing a product in the domestic and/or international marketplace. It is a driving force in most businesses.

This program will prepare you to understand the marketplace and consumer wants and needs. Today’s businesses require competent marketing personnel, from market researchers to creative advertisers. Marketing classes integrate theory and practical applications, while applying related business knowledge of computers, accounting and management principles.

Marketing personnel are employed in retail, industrial and commercial firms, schools and hospitals, both locally and internationally. Marketing offers something for every business student – a desk job as a market research analyst, or travel and excitement interacting with the public as a salesperson, retailer or public relations person.

Degree & Certificate Options

The Marketing program offers the following Associate of Science (A.S.) degree and certificate options.

• Marketing (A.S.)
• Marketing Certificate

Program Goals

After completing your Marketing degree, you will be able to transfer to a 4-year college or university with a solid marketing and overall business studies foundation or be eligible for employment in an entry-level marketing position.

Curriculum

Accreditation

The Associate Degree in Marketing, Accounting, Business Communications, Business Studies and Management are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is recognized by the Council for Higher Education Accreditation (CHEA). Our national accreditation allows our graduates to transfer to 4-year colleges and universities in all regions of the country.

Curriculum: Required Courses

Outcomes

According to the National Association of Colleges and Employers in the Job Outlook, marketing is in the top-10 degrees in demand.

Acquired Skills

After earning your Marketing degree, you will be able to:

• Identify the marketing mix variables: product, price, place and promotion.
• Create and develop an integrated marketing communication plan, including marketing objectives, strategies and tactics.
• Analyze consumer decision making as it relates to consumer buying behavior and marketing decisions.
• Analyze the decision-making process in marketing products internationally and understand the role marketing plays in a global economy.
• Identify the components of a successful advertising campaign and implement the campaign; create and develop an advertising brief.
• Demonstrate knowledge of various advertising media such as print, radio, television, outdoor advertising and direct response, etc.
• Apply the strategic selling model to personal selling activities.
• Engage in a personal selling situation with emphasis on the customer relationship and deliver a personal sales presentation using a sales portfolio and other sales tools.

Employment Opportunities

Graduates of the Marketing program are ready for positions such as marketing coordinator, marketing assistant, account executive, retail associate, sales assistant, event planner, as well as many other dynamic and rewarding marketing-related careers.

Graduates of the Marketing program might expect to find a position with the following titles:

• Account Executive
• Event Planner
• Marketing Executive
• Marketing Coordinator
• Retail Associate
• Sales
• …and many more!

Potential Salary*

There is a wide range of jobs in the marketing industry. See below for the average annual salary range in NH for a Market Research Analyst.

*Career Coach 2024; Go to mccnh.lightcastcc.com for more.

Transfer Opportunities

The Marketing degree transfers in its entirety to many 4-year colleges and universities. Southern New Hampshire University accepts 90 credits from MCC and awards scholarships to MCC Marketing graduates based on academic performance. .

Students in the Marketing Program can successfully transfer to other ACBSP-accredited colleges throughout the U.S , as well as local colleges including:

• Franklin Pierce University
• Franklin University (online)
• UNH College of Professional Studies
• Keene State College
• New England College
• Plymouth State University
• Rivier University
• Southern NH University
• UNH Manchester
• …and many more!