Business Communications, AS

Overview

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Introduction to Business Communications

Every organization requires some form of effective business communications, which is a vital skill for today’s graduates. Whether communicating with co-workers and colleagues or prospects and clients, graduates must use various communication skills and techniques in their professions on a daily basis.

The MCC Business Communications degree program will introduce you to basic business communication concepts, theories and techniques. You will also engage in organizational behavior exercises and team building activities, as well as have the opportunity to apply your business communication knowledge using hands-on, real-world projects. This may include service-learning projects, integrated marketing communication plans, marketing research projects and advertising campaigns, as well as case studies and business communication simulations.

Degree & Certificate Options

The Business Communications program offers the following Associate of Science (A.S.) degree and certificate options:

• Business Communications (A.S.)
• Business Communications Certificate

Accreditation

The Business Communications A.S. degree is accredited by the ACBSP. For full accreditation details, please refer to the Curriculum tab above.

Program Goals

The Business Communications degree will prepare you for transfer to a 4-year college or for an entry-level communications position. Students will obtain a well-rounded education in business theory and application.

Curriculum

Accreditation

MCC’s Associate Degrees in Accounting, Business Communications, Business Studies, Management, and Marketing are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is recognized by the Council for Higher Education Accreditation (CHEA). Our national accreditation allows our graduates to transfer to 4-year colleges and universities in all regions of the country.

Admission Requirements

Applicants for admission to the Business Communications degree program must comply with general college admission requirements and must also provide a High School Transcript or participate in an interview with an MCC Admissions Counselor.

There are no other specific program admissions requirements.

Incoming Transfer Policy

Students may transfer credits earned at other accredited institutions provided a grade of “C” or better has been earned in courses with equivalent content. Appropriate transfer credits may be accepted within a 10-year time frame.

Curriculum: Required Courses

Program Outcomes

Acquired Skills

Students who graduate from the Business Communications program will be able to:

• Demonstrate knowledge of various advertising mediums such as print, radio, television, e-commerce, etc.
• Develop integrated marketing communication skills in the areas of product, place, price and promotion.
• Demonstrate excellent written communication skills to be applied to business settings.
• Demonstrate teamwork principles and techniques.
• Demonstrate excellent oral and presentation communication skills.
• Articulate global business communications perspectives.

Employment Opportunities

According to the National Association of Colleges and Employers (NACE), job prospects for business graduates are strong. Students with a business background can find entry-level jobs in the service, government and non-profit sectors.

Work for students with degree training in Business Communications would typically include positions like:

• Advertising Account Executive
• Fundraiser
• Marketing Assistant/Coordinator
• Press Officer
• Public Relations Specialist
• Technical Writer

Potential Salary*

There is a wide range of jobs in the business communications industry. See below for the national average annual salary range for a Public Relations Specialist.

*Career Coach 2024; Go to mccnh.lightcastcc.com for more.

Outgoing Transfer Opportunities

Students in the Business Communications Program can successfully transfer to accredited 4-year colleges, including:

• Franklin Pierce University
• Franklin University (online)
• UNH College of Professional Studies
• Keene State College
• New England College
• Plymouth State University
• Rivier University
• Southern NH University
• UNH Manchester
• …and many more!